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The NAD company was founded in London, England, in 1972 by Dr. Martin L. Borish, an electrical engineer with a PhD in physics. NAD's philosophy is to include only genuinely useful features for aesthetically understated designs when compared to other competitors' products. NAD was one of the first audio manufacturers to outsource the manufacturing of its products to electronics factories in east Asia. NAD focuses on the concept of effective power and its amplifiers make claims to deliver generous headroom, meaning that they may be able to deliver dynamic power bursts far in excess of their rated RMS power. The key to this feature requires use of a flexible power supply which stores significant reserve current for quick release at moments of high musical load. The various incarnations of this design have been associated with different names over the years including P-E and recently P-D. Additional benefits of this approach include the fact that amplifiers using this technology can handle complex, real-life, lower-impedance loudspeaker loads as compared with the simple 8-ohm resistor typically used to calculate advertised power ratings and the fact that the circuitry in this approach requires less cooling, while maintaining ability to handle complex impedance loads as low as 2 ohms. The Solid State Audio company, dedicated audio specialist with over 30 years of experience in audio engineering & sales.

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